You’re organisation’s most valuable asset is its reputation.
This makes public relations (PR), one of the most important areas to focus on.
Public Relations is all about identifying publications, magazines, newspapers and online publications that matter to your organisation and make sure that they are on your side through effective engagement and creative two-way communication.
The tools we employ include persuasive press release writing, copy writing, results-driven media relations, engaging social media campaigns and proven experience in the research and development of effective internal communications strategies. Prevention is the best cure for any PR disaster, but if the going does get tough, we can also provide outstanding and effective crisis PR support.
Your goal might be to need more people to hear about your business, or to promote a new product, service or event. Whatever your reasons for wanting to increase your visibility in the media we can help you.
Our staff has over 30 years combined experience and as former journalists themselves they know how to pitch stories in a way that will maximise their exposure in the press in a positive way.
We can also help and advise you on different and innovative ways to capture a journalist’s attention, such as a case study or unusual picture or viral video, which can sometimes mean the difference between being noticed and or not being noticed.
Campaign Planning, Research and Evaluation
Understanding is the foundation of effective PR. Our campaigns are built on insight, research and detailed planning.
We get to know you, your target audiences and your competitors. We identify key journalists and influencers in your sector and the channels that are relevant to your audiences.
We use this understanding to develop strategic and objective-driven PR campaigns that can help you to achieve your goals. After all, it’s not just about cuttings, it’s about results.
Knowing what is newsworthy, having an eye for a good story, being able to write succinct, compelling copy, picking the right image and understanding how to pitch ideas to journalists are the PR skills we draw upon to deliver effective media relations campaigns.
With backgrounds in journalism, press relations, creative and technical copy writing, our PR team can tackle any subject, in any sector.
By understanding what you want to say to whom and why, we can find the right newspapers, magazines, broadcast media, websites and blogs to deliver your message.
By forging strong, mutually rewarding relationships with journalists, we ensure that your news, feature or comment is published. In doing so, we can help to build awareness, change perceptions, establish credibility and achieve your PR objectives.
Reputations are, arguably, at their most vulnerable online. Brands can be built or destroyed, seemingly in the blink of an eye.
The risks are high, but so too are the PR opportunities. The important point is to be clear about objectives – what exactly are you trying to achieve? Numbers of Facebook ‘likes’ or Twitter followers are not goals in themselves but a means to an end.
We can review your current social media activity for PR purposes, help you to understand what social media can and can’t do, create effective campaigns which integrate seamlessly into your wider PR and marketing activity, monitor and evaluate the results.
Press Release Writing and Distribution
Journalists are extremely busy and under a great deal of pressure to deliver stories that resonate with their audience across multiple channels and platforms. With our strong experience in creating page-ready copy that makes a great story in your target publications and grabs the attention of journalists in the first 30 seconds of them reading it.
We can also deploy a wide range of PR tactics as well as press release writing and distribution including creating strong PR and editorial calendars, arranging by-lined articles and opinion columns on your behalf, roundtable discussions, press days, email comments and more.
We have strong experience with selling in stories to the press based on our years of building up our relationships with journalists on the national, regional and local press, not to mention trade publications, magazines and online publications. Once we have researched and drafted a strong press release, we create and devise a selling-in strategy that maximises the pick up and impact of it.
Our contacts have been built up over many years across broadcast, print and online media, and we understand the most effective ways of generating carefully targeted PR coverage to boost and enhance your corporate and business reputation.
Internal Communications & Employee Engagement
Effective internal communications can help to engage, motivate and retain members of your team.
By knowing what is going on around them – and why – people feel a sense of ownership in what they are doing. This can have a very direct and positive impact on commercial performance.
Our PR team can provide support to review the current situation in your organisation and make recommendations for the future, as well as develop and execute creative internal communications campaigns.
Building a strong profile for your organisation through the individuals that work for it
In today’s competitive world, thought leadership is important. The positive profile of key personnel and leaders in your organisation can help contribute to building a successful business. We can help key executives and members of your C-suite become leaders in their areas of expertise and we do this by using a combination of high quality content, social media management and targeted outreach.
Whatever the specialism or sector, we work with organisations and individuals who want to establish their reputation as a leader and expert in their field.
Crisis PR and Reputation Management
Accidents happen, mistakes are made and actions have unintended consequences.
When things go wrong, reputations can be damaged if the situation is handled badly yet, in contrast, if things are handled well, good reputations can be preserved and even enhanced.
Effective planning is the key to success in crisis PR management which includes anticipating problems, being prepared and having clear lines of communication. We are experienced in all aspects of crisis PR, so don’t panic, we can help!
Words can speak volumes – but only if they’re well written!
Whatever PR material you need, be it a news release, feature, leaflet, website, newsletter, video or advertising campaign, you have to start with a clear purpose.
Whatever the PR objective and whichever the medium, our creative and technical copywriters have the experience and flair to deliver results.
Other areas we specialise in
Public relations strategy and branding
PR and Editorial Calendar Creation
Press cuttings service
Speakers bureau / focus groups
- How do we get started?
- Do you have a payment plan?
- Where are you based?
- Do you have pick and mix solutions?
- Do you need a deposit before a project can commence?
0800 772 0155
Venture Content Marketing, PR & Digital
1 King Street,
Worcester, WR1 2NX, UK
Get In Touch
To get in touch with us and find out how we can help your business grow today.
T: 0800 772 0155
Venture Content Marketing, PR & Digital is a trading name of UK Cyber Sec Assoc Ltd a company limited by guarantee registered in England and Wales number 11903684.